About the Alaniz Team

Alaniz Marketing has been helping clinical research programs use digital marketing services to make clinical trial recruiting far more efficient and effective. Using targeted advertising, social networks where potential volunteers discuss health and lifestyle concerns, and advanced qualification processes, we help program sponsors fill trials more quickly and at the same time extensive databases of possible candidates for future trials.

Clinical trial recruiting has challenges and regulations that make it different than traditional consumer marketing. We have a strong track record of success and have developed powerful tools to help sponsors find, qualify, and randomize the right candidates with compliant digital tools and processes.


Roxanne Alaniz - Principal

Roxanne Alaniz


Roxanne founded Alaniz based on her dream of helping businesses grow. Roxanne’s vision has propelled the company to become a fully integrated agency with core competencies in business strategy, advertising, digital marketing, and public relations.

Roxanne is a 25-year business and marketing veteran with experience ranging from owning and operating her own businesses to working with global brands as an advertising executive for ABC and Disney. When she’s not working, you can find her driving the California coast in search of the perfect wave and spending time with her family in Capitola.

Andrew Erickson - Partner

Andrew Erickson


Andrew joined Alaniz as a partner in 2011 to manage our directional strategy and internal organization. Andrew has played a key role in integrating technology into our core service areas, including the development of our advertising, digital, and PR infrastructure.

Andrew has a 15-year background in consulting, business development, and integrated marketing and has done extensive work in the pharmaceutical, legal, and high tech industries. He is also fluent in several languages and was raised and educated abroad during his early years.


Gerri Alaniz - Client Relations

Gerri Alaniz

Client Relations

Gerri brings a wealth of experience to her role as Alaniz’s community relations ambassador and business development executive. She is responsible for Alaniz’s presence in the San Francisco Bay Area communities and has fostered relationships with many charities and organizations in the area. She is also involved as a leader in the Latino community and with the Women’s Initiative. Tambíen, se habla Español.

Nile Sprague Portrait bw IMG_7270-2

Nile Sprague

Senior Web Developer

Nile has a diverse range of skills including HubSpot and WordPress development, PHP & MySQL, video and photography, and an extensive knowledge of travel and language. When not hard at work, he’s usually hard at play: hiking, biking, gardening and exploring the world.

Julian Hoover

Front-End Developer

Julian is a creative graphic design and front-end website developer making beautiful websites, landing pages using his expertise in HTML, CSS and WordPress; and he builds effective marketing campaigns using HubSpot and SharpSpring. When not working, Julian spends his time with his son and plays guitar at local Bay Area venues.

Ella_Alaniz Marketing


Company Mascot

Ella is the newest member to the Alaniz team, and is proud to be our company mascot! In her spare time, she enjoys eating plants, taking long walks, nibbling on toes, and napping.

Interested in Joining Us? We’re always looking for new talent.

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